Your Customers Want To Know About You, That Is Why Storytelling For Business Can Be So Powerful

Trish Davies explores the relevance of storytelling for business and why it is so important. Your customers want to know everything about you and your business. So, tell them where you have come from.

The business landscape in 2019 is very complex and often confusing for consumers to get their heads around. They are looking for solutions to their problems and technology as it is gives them opportunities to do their investigations. Quite rightly they are doing their due diligence before they part with their hand earned money.

 

As a business owner the level of competition now is as high as it has ever been. There are people just like you popping out of nowhere every single day. The internet has given business owners the chance to showcase what they have to offer. This applies to both online and traditional brick and mortar businesses therefore the economic ocean is filling up.

After these opening two paragraphs you may well be breaking out in a cold sweat and panicking. By no means do I want to put you off, but I feel that I should be straight with you.

On the other hand, though there has never been such a big opportunity for you to make your mark. There is a big world out the and there is still room for you to play and cast your rod!

Storytelling For Business – How Can You Stand Out From The Crowd?

This is your big opportunity because you can be different from anyone else. You must differentiate from your competitors so that you stand out from the crowd and get noticed. As a person you are unique, but your business will be like others, therefore it must be unique!

This is where storytelling for business has so much impact on your potential leads and customers. You need to tell the story of tour business.

This is where many businesses fail to see the significance. Many of them are quite sterile institutions and they are only interested in their bottom line. They may be big concerns and have large marketing budgets which you may not have. This gives them the opportunity to bring customers in but at a huge cost.

Think about your own transaction history and there will be times where the experience was not great. Maybe because of this you did not go back so this is what you need to avoid in your business.

This is your big opportunity to be different, approachable and show your customers that you care. You want to assure them that you are in it for the long haul to give them the security they need. Then they will keep coming back time and time again.

Storytelling For Business – Where Did Your Business Come From?

So far I have established what you need to do but just how can you achieve this? Quite simple as it comes from your businesses story which has the same principles of your own origin story. I spoke about this in a previous post which you can read here if you have not had the chance to do so.

Your personal origin story is about you and where you have come from. What you must do is create your businesses origin story.

Create your Businesses Origin Story

Concentrate on things like how the business started and why you started it. You will need to detail any problems you had at the start and how you overcame them. Explain how you have developed your business along with the vision and mission that you now have.

 

While you are doing this, I cannot stress enough to show your personality as this is
reflected in your business. You want people to relate to you and development a sense that they can trust you.

A great way of doing this is to tell them what your business can do for them and the best way is through your customers. Testimonials are very powerful and a huge part of telling your story as they are social proof.

This will showcase the value that you give and the benefits of your business to anyone who is consumed within your story.

This is how you can differentiate from your competitors because people will see a real person. It doesn’t matter if you are flying solo in your business or have hundreds of people working from you. This principle of storytelling for business applies for every business on the planet.

Storytelling For Business – Building What I Refer To As Your “AU”

I have been very fortunate over my career to work with, and alongside, thousands of highly motivated individuals. They have come from all walks of life and industry, but they have one thing in common. That is, they all have a story to tell and they have used it in their business as a leveraging tool.

They understand the power of storytelling because it builds their authority and authenticity. Once they have established this the process of establishing their audience becomes easier to put into place.

How does it help you? Because I have witnessed this first-hand it has given me the inspiration and mission to help you establish your story. Through my “Build Your AU” program (link this to your BUILD YOUR AU tab), I can help you create the three pillars of a successful business.

I concentrate on establishing your authenticity and authority and then I will help you build your ideal audience.

I do this through an intensive mastermind program where you rub shoulders with highly motivated business owners. Each week we are live on a webinar, and you will have the opportunity to interact and engage with me and the other attendees.

The power of a “story” will become obvious to you as you will hear from other people where they have come from. Parts of those stories will hit home and resonate with you therefore you will have the confidence to share yours.

This is all part of the process of establishing your own pillars for your business to sit upon and be aligned to.

So How Can You Start To Build Your AU?

I have put together a series of previous trainings and packaged them up for you to access. If you click here or the image below you can register for the video series which I will send you over the coming days.

Each video is very powerful, and you will see different individuals telling their story along with providing immense value. It is time for you to get involved so click the image below so I can send you the first training.

By now I hope that you can see that storytelling for business is part of the foundation for your business. It helps establish your authenticity, authority and your audience which is what every business needs to become successful. Get involved with my Build Your AU Mastermind by clicking the image above now.