Why Personal Branding? – 4 Reasons To Create Your Brand
Why personal branding? If you don’t have a personal brand then you are just like everyone else in the herd. Don’t remain invisible, stand out!
Hi Trish Davies, here, personal branding expert, property investor and digital entrepreneur. Over the last 20 years I have systematically been building my personal brand along with other brands within my business network.
When people ask me “why personal branding” I simply tell them to enter my name into Google. Try it yourself and you will see my brand Trish Davies International at the top of the search results.
Also, you will see images that relate to me and my business along with videos on my YouTube channel. That answers the question of “why personal branding”, and this could be the same for you.
You will make connections, either pre-arranged or by chance, and those people will look you up. Human nature is to do due diligence, investigate and check out who we meet. Especially if business is involved as people want to know who they are potentially dealing with.
You have most likely done exactly the same thing, so it is only natural for you to expect others to do the same. How cool would it be to dominate the first page of Google with your business profiles?
On the other hand, has disappointing it would be if you were nowhere to be seen? You would be forgotten by the people who you meet as you would not be seen as credible in their eyes.
To avoid that scenario, you must build your personal brand and that’s where I can help.
Why Personal Branding?
When you create your personal branding you immediately control the narrative. It enables you to present yourself as the unique person you are. Basically, it makes you stand out from what sometimes is an overcrowded marketplace.
Your personal brand will establish your credibility within your industry and will help build your reputation. People will trust you based on how you position yourself which will ultimately help your reach your professional goals.
Personal branding creates perception in other people. Something which has been summed up perfectly by the richest person in the world. Jeff Bezos, you know the person who created Amazon, said this –
“Your brand is what people say about you when you’re not in the room”
That one statement depicts how others view and respond to you which is based on your beliefs, goals and purpose. You will have clarity on your beliefs, goals and purpose, when others have the same clarity your personal brand is created! That’s why personal branding is important and here are some other reasons.
Personal Branding Helps Define Your “Why”
Everyone has a “why” that defines what decisions they make which. Also, your “why” is what drives you forward from the foundation of your beliefs and values. Now I am a great advocate for accountability so here is my “why” –
“To loyally inspire others to confidently recognise their gifts and talents. So that they are determined to move forward and create a life that matters.”
To help you define your why take some time to consider your core values. What makes you the person you are? Then identify what passions you have, the things you enjoy doing in both personally and professionally.
Once you have identified these two critical elements you will have the foundation to your brand. Your “why” will give you all the energy and motivation to create the path that you want to follow in life.
A Personal Brand Helps You Relate To Other People
Your audience is who you want to make a connection with. Now there are billions of people in the world but not all of them will be interested in you. That’s ok because you will only connect with people who are aligned with you.
Your brand will be formed on the elements that make up your “why”. This is what will make a connection with your ideal audience. They want to see you as a real person who is authentic in everything you do and say.
When you demonstrate that you are the real deal and you do hat you say then your audience will trust you.
Personal Branding Creates A Great First Impression
Obviously you only get one chance to make a great first impression. The timeframe for that is very short, in fact just a few seconds. Those important seconds can either make or break you so your objective must be the former.
You must look at every meeting as an opportunity whether that is in person or online. You must make a positive impact on people to help grow your business. That impact will be made based upon your strengths, your authenticity and what you can offer.
Branding Helps Create An Overall Visual Image
Now when I say visual image that means your physical and virtual image which must be aligned. The most important thing is the message that you want to convey to your audience. That message must match your visual image.
When you are at work then make sure you look the part. You must have a style that people can relate to which incorporates your clothes, physical grooming, language and tone. All of this generates your brand identity which is your uniqueness.
Online presence must match how you carry yourself. Right from your authority website to all of your other online profiles such as Facebook, LinkedIn, YouTube etc. All content on these profiles must be aligned with your message, all imagery must be the same likewise.
Take some time and do some internal housekeeping to make sure that nothing inappropriate appears. You don’t want people getting confused if they read or see anything online that doesn’t match your purpose and values.
Build Your Personal Brand With Trish Davies
Hopefully you have clarity on why personal branding is important for your business to grow. To learn more about my free Build Your AU 9-step program click here. I look forward to welcoming you on the inside.
A life of freedom and choice
Trish Davies
Trish Davies International
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