Attraction Marketing Formula

The 7 Step Attraction Marketing Formula

Attraction marketing is a marketing strategy that attracts your ideal customer to your products and services but what is the attraction marketing formula?

Hi Trish Davies, here founder of TrishDaviesInternational.com. I am a wealth creation coach, trainer, digital entrepreneur, and real estate investor. Over the last 15 years I have used attraction marketing within all of my business interests and ventures.

It is one of the most powerful marketing strategies than any business can use. When it comes to marketing your business, you can leverage many strategies to gain leads, prospects, and customers.

Many of those strategies rely on complex algorithms, formulas, and money to work together to bring you positive results. When done correctly they work very well but you must know what you are doing. Each platform has their way of doing things so you must master the platform but be prepared to adapt when they change things up.

Attraction marketing is equally powerful because it is a strategy that you are creating around you and your business. The principle of attraction marketing is to attract customers to your products and services.

These customers want to buy what you have to offer, it’s just a matter of who they buy from. This is where can separate yourself from the competition to attract those customers quickly and serve their needs.

The Benefits Of Attraction Marketing

When applying the attraction marketing formula, I am going to share with you the benefits are the following.

• Establishing Brand Identity
• Identifying Target Markets
• Defining Those Target Markets Wants & Needs
• Serving Those Wants & Needs Better Than Your Competition

Th following attraction marketing formula will have this impact on your business. Every day you will have people reaching out to you and asking you about your business. Asking how you can help them solve their problems through the products and services you offer!

People will reach out to you through your communication channels such as your website, social media, and email. So, take a moment to thin about the impact that will have on you and your time.

Imagine not having to cold call, buy leads, then chase, convince and beg people to buy your products and services. Also, you will never have that feeling of rejection because it is not you who has made the initial contact!

As a business owner you must adopt attraction marketing as one of your core marketing strategies. Then you can experience the benefits that I have just referred to. To do that follow the following attraction marketing formula.

The Attraction Marketing Formula 

The attraction marketing formula consists the following 7 steps –

• Create A Brand Around You
• Define Your Audience
• Understand Your Audiences Challenges
• Create Content Around Those Challenges
• Build A Relationship With Your Audience
• Uncover Their Pain & Provide The Cure
• Create Multiple Streams Of Income

Create A Brand Around You

As an entrepreneur you must brand you and not your company. The reason that this is so important is that people buy from people who they know, like and trust. You may have heard that expression on countless occasions and that is one of the core principles of attraction marketing.

As a business owner you must position yourself as a leader for your customers to follow. People are looking to be led to their solutions; therefore, you must step up and become their leader. You are the one that they look up to!

Define Your Audience 

Unless you define your audience you will not have a business that you can move forward with. You must be crystal clear on who they are, who you are speaking to!

Who are the audience you are going to make an impact on? Who are you going to serve? To help you understand this more please take some time to read my article on defining your ideal customer.

Understanding Your Audiences Challenges

You must know the in’s and outs of your ideal audience. Therefore, you must do your research on their pain points, challenges, problems, wants, needs  and desires. Analyse the questions they are asking. Take all this data and apply it to the next step in this attraction marketing formula.

Create Content Around Those Challenges

You must create regular content that address all the challenges that you audience are facing. Your content will come in many different formats such as blog posts, videos, social media posts. Basically, any publishing channel you have access to you must create content for those channels.

Build A Relationship With Your Audience

That starts with the message that you create for your content. You must always remember that your audience are real people. Talk to them in a language that you would use when speaking to your friends.

You must treat them as human beings. Show care, consideration, and empathy with them so they connect with you on a level where they know you want to help.

Uncover Their Pain Points & Provide The Solution 

I have just touched upon this when it comes to creating a connection. The best way to do this is through emotion and addressing their pain points. Uncover what their pain is, how it is hurting them, what it would mean to them if their pain disappeared.

Then provide them with your solution that addresses and relieves their pain. Your products and services are the solution that will make a positive impact on their lives.

Create Multiple Streams Of Income 

As a business owner you must understand the concept of multiple streams of income. If you only have one stream then as they saying goes “you are placing all your eggs in one basket”.

This last step is relevant to all the previous steps. The difference is that you can create multiple products and services which are your multiple streams of income. Each product and service offers different levels of solution to your audiences problems.

Some people may just be looking for a quick fix, some people may be looking for help at more intense levels. You can position your products and services to provide solutions to match the level of support that people want.

Build Your AU 

The attraction marketing formula is what I cover within my Build Your AU training programs. What I do though is cover the formula in a much deeper level. The core of Build Your AU is defining the three pillars that are the foundation to any personal brand.

I have a very specific and unique process to address all the elements to the attraction marketing formula. What you will walk away with is a personal branded business that encapsulates the core principle of attraction marketing.

That business separates you from your competitors, identifies your audience and serves them on so many levels. The Build Your AU process also helps you create content to connect with your audience to build that relationship.

Then I help you create your solutions to meet the needs of your audience. Those solutions are your multiple streams of income. To learn more about the Build Your AU process click on the button below and register for a series of mastermind recordings.

The recording show my Build Your AU members creating their personal branded businesses. Those businesses are totally aligned with the attraction marketing formula so register now!

 

A life of freedom and choice

Trish Davies

Trish Davies International