If You Want to Know How To Market Yourself On Social Media, Then It All Starts By You Looking In The Mirror
Brand awareness expert Trish Davies dives deep into the subject of how to market yourself on social media. It is not as hard as you may think because you just need to be authentic to connect with your ideal audience.
Social media has certainly changed the business landscape over the last 10 – 15 years. What started off as a general platform for people to communicate with friends, family and maybe share silly videos, has now evolved into a monster.
If you, as a business owner are not on social media then you are not only leaving money on the table, you are gift wrapping it to your competitors. Before I go onto share with you how to market yourself on social media let’s look at how business use to be.
Before the tech explosion of the internet and the evolvement of Google, Facebook and digital media, business use to look like this. If you were a business owner back in the day your marketing efforts would rely on the traditional methods.
Maybe you would put an ad in the local paper, television or radio station. You may have employed mailing companies to deliver your flyers through individuals letterboxes.
Why Old School Marketing Methods Are Not So Effective Anymore
That may have worked initially but it wasn’t long before the “Junk Mail” expression came in and people became oblivious. As soon as it came through the door it went into the rubbish bin.
Telemarketing emerged with massive call centres ringing up any tom, dick and harry trying to get a lead. They would pitch their product or service which you didn’t need. Individuals wised up and blocked these numbers or just hung up within a few seconds.
Then you had publications such as “Yellow Pages” and other directories. If you look back, they used to be like a door stop in size but now they are so thin.
If you look at all these methods, they have one thing in common. They all relied on trying to appeal or sell to everyone which is not a sustainable business model. It can be very expensive and only a small percentage of your marketing budget will hit the mark.
Why The Internet Is Your Biggest Marketing Opportunity
The internet has changed how people live their lives in many ways both good and bad, that is a conversation for another day. As regard for business the internet is the biggest opportunity for you to grow your business. If your business is not online then you are not riding this gravy train it is as simple as that.
Social media is a section of the internet where you can market your business and your business starts with you. So, you need to learn how to market yourself on social media which will attract people to your business.
When it comes to social media you will be aware that there are countless platforms online now. Also, you don’t know what is coming around the corner because for all we know the new Facebook may appear tomorrow.
The nature of the beast is that current, and future, social media platforms each have their own demographic audience. Some appeal more to a younger audience and then rise up the social age levels. People migrate from one to another over time so that is why I say your business starts with you.
How To Market Yourself On Social Media – Let Your Uniqueness Shine Through
You are unique unless you are a twin but even then, you are still your own person. This is what you should be concentrating on as your identity should reflect the identity of your business.
When people come across you on social media one of two things will happen. They will either like you or not and first impressions last, therefore what is your message?
You may be thinking what has my message got to do with it so let me explain. Your message is what is going to make that initial impact on a person so they can relate to you.
Many business owners think that business is all about selling products and services and that is what they concentrate on. Their bottom line is the be all and end all and if you think like that then you are going to struggle. Yes, money going into the bank is what helps businesses survive but it is all about how the money gets there.
The simple fact is that people buy from people and not an ad that they click on from Facebook. The ad sells the click as it creates curiosity and they want to know more. Where they go from there is what counts and if they relate and connect with the person behind the ad. This is where you come in and this is your first and only chance to make that connection.
Therefore, I want to hit home the importance of your message but where does your message stem from. That is a simple question to answer because our life is on huge story book that evolves every single day.
How To Market Yourself On Social Media – Don’t Fake It Until You Make It!
Individuals will want to know about you! So go out there and tell them who you are and what you stand for. You need to be authentic and this is where many people come unstuck because they try and “fake it until they make it! Now what do I mean by this?
Unfortunately, this is prevalent in many industries because people say that they have done this and that. The true reality is that they haven’t, but they think this is the only way people will buy what they are offering. This is the quickest way to failure and bankruptcy so don’t fall into this trap.
A more impactful method would be to tell the story of how you have had to overcome things in your life. The things that have led you to where you are now including the successes and bad times. Make sure you are authentic and true to yourself and your ideal audience and not be a fake because people will see through that.
This is what I do within my business. I have my story all over my social media profiles and my virtual real estate which are my websites. You can discover where I have come from and what challenges I have had to overcome. I established my authority because I have always been authentic. I have not just said what I think people want to hear if it is not accurate and I have built my audience on those foundations.
For several years, I have been training people to soul search and find their true identity and message. Then I have helped people take that message and connect with people who can relate to them. Those people become their audience which helps their business evolve and flourish.
I Can Show You How To Market Yourself On Social Media Through My Build Your AU Mastermind
My Build Your AU Mastermind Training Program concentrates on the three pillars that any business should sit upon. These pillars are authority, authenticity and audience. The three AU’s!
Until you have these pillars in place you will struggle in business. I am sorry if you don’t want to hear that, but we are not here to mess about. If you are serious about your business, then I am serious about helping you.
Once we get to that point then social media then social media is your ocean to hook as many people as you want. They are waiting to connect with you and my program will give you the tools to go out there and catch them.
What I want you to do now is click on the image below so you can find out more about the Build Your AU Mastermind. You will see just what the program is all about and more about myself and the success stories we have.
You will have the opportunity to see inside the program through a video series I have put together of previous trainings. So, click the image below and I will see you on the other side.
Once you know how to market yourself on social media then you will attract the highest calibre of people to your business. This will make your business sustainable and help it to grow into everything you want it to be. Get started now and let me help Build Your Au!
A life of freedom and choice.
Trish Davies International
Recent Comments