Succeed In Business By Following These Marketing Key Success Factors
If you are looking to make 2021 the year you took your business to the next level then you must ensure these marketing key success factors are in place.
Hi Trish Davies, here to look at three marketing key success factors. You don’t need me to tell you that marketing and advertising is key to any businesses success. There are literally hundreds of ways that you can market and advertise your business online and offline.
In all probability you will have a marketing plan in place for 2021 by now. You will also have your favoured marketing platforms so that you can attract high quality people to your business.
2021 is going to be one of the most important years for business, in many respects make or break. Unfortunately, 2020 has taken it’s toll on millions of businesses all around the world. The economic landscape is a lot different today than what we thought it would look like just 12 months ago.
With just a couple of days left of 2020 we can soon put this annus horribilis firmly to bed. Consign it to the history books and not refer back to it any time soon. You and I must not dwell on what has happened as there is nothing we can do about the past. You can however do something about crafting the future for your business in 2021 and beyond.
With that in mind I want to focus on some marketing key success factors to give you the best chance of success. They are not specific strategies that you can implement on your marketing platforms. No, they are key elements around mindset and positioning your business above your competitors.
Marketing Key Success Factors
What I want to share with you are powerful marketing key success factors. Factors that business owners sometimes overlook but are really foundational steps to success.
If you overlook them then unfortunately I feel you will find it hard to gain traction in 2021. You run the risk of falling behind your competitors who I can guarantee will be adopting these factors into their business model. To help you keep on their heels and then move past implement what I am about to share with you in your business structure.
Find People To Help You With Marketing
As a business owner you may feel you must be a jack of all trades. The trouble is that when you try and be a jack of all trades you end up mastering none. Marketing and advertising your business is the lifeblood of your business.
This is not something you can mess up by trying to work it out as you go. Partner with people who know what they are doing so you don’t learn the harsh lessons that marketing sometimes brings.
When you adopt this mindset shift you can leverage other people’s marketing knowledge to get in front of the right audience. Also, an independent marketing expert can bring new insights to your business. They can develop a sound marketing strategy that is efficient and cost effective.
This will help you avoid making key marketing mistakes but also gives you the flexibility to learn. Over time you will learn basic marketing skills which is great for your own development. Initially though by leveraging other people it will enable you to spend your time on what you are good at.
Overdeliver In Every Way
We are nearly in 2021 there has never been a time where customers are more savvy than they are now. There is so much information out there regarding products and services like yours.
Consumers are researching night and day on what the best products and services are. Also, they are researching who the best companies are to deal with. There literally is no hiding place in the marketplace anymore which is something you must embrace.
You embrace this by being better than the rest both on quality and service. It can all be summed up with just one word which is “Overdeliver”. You must overdeliver on quality and service to ensure that your customers, new and old, come to you and keep coming back.
When you make promises then make sure your overdeliver on those promises. Go that extra mile, make your customers feel special. Special enough never to look at the competition in the future.
Become A Credible Brand
There is so much competition in the marketplace so you must stand out from the crowd. To do this you must build brand authority to show you are professional and not just a fly by night, an amateur!
You must position yourself as an expert, someone who can be trusted and a credible person. Consumers both in the public and business sector won’t work with amateurs so you must form solid business practices. Business practices that revolve around what is best for your consumers.
Your brand must have a mission and a vision. Your customers must know what you stand for and how you plan on serving them to the fullest. Therefore, you must look the part and in the business world today you must have presence online.
Consumers need to find you online so that starts with a professional looking website. An authority website in other words that sets out your stall, that tells your audience what’s in it for them.
A message that also comes from a place of true authenticity on your behalf. Consumers want to know just who they are dealing with, they want to connect with, they want to know your story.
You tell your story through the content that you publish. Content that offers incredible value to the person either reading or watching it. You must also have a congruent message though other online platforms.
Create professional looking profiles on social media and create a YouTube channel. Provide hubs that create an overall community around you and your brand. A community that people feel safe within and have the knowledge that you are there for them whenever they need you.
Brand credibility is the essence of my Build Your AU programs. I help you mould together a bullet proof brand that is aligned with your values and aligned with your audiences needs. You can learn more about Build Your AU here.
What I have shared with you today are some marketing key success factors. There are more but I wanted to give you clarity on the human side to business. How to attract and then engage with people who will become lifelong customers if you treat them right. I would love to hear your feedback so please leave me a comment below and I wish you all the best for 2021.
A life of freedom and choice
Trish Davies
Trish Davies International
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