Personal Branding Meaning – How to Make Your Own Definition
Personal branding meaning revolves around you, your name and what you stand for. Use this guide to create your own unique definition of a personal brand.
Hi Trish Davies here and today I want to focus on personal branding meaning. What personal branding means to you might be different from what it means to your friends or your colleagues.
Therefore, more likely than not, you’re reading this article because you’re interested in finding out what personal branding means to you.
If you’re like many of us, your definition of personal branding differs from everyone around you. Or you’re new to this concept of personal branding and you simply want to understand the term on a deeper level.
No matter your reason, this article is for you. Personal branding is an umbrella term that refers to the process of building your personal brand.
It’s about putting your own unique stamp on yourself so that people know who you are and what you stand for.
Personal Branding Meaning – Why Is Personal Branding Important?
You’ve heard people talk a lot about branding. However you might not know exactly what it means or why you should care.
Isn’t your business supposed to be about putting your own unique stamp on things? Then people will know who you are and what you stand for.
To answer these questions, you first have to understand the significance of personal branding.
What Does Personal Branding Involve?
Personal branding is the process of building your brand. It’s not just about having a Logo, Website, and Business Cards. Personal branding is about how you present yourself to the world so that people know who you are and what you stand for.
Personal branding encompasses how you dress, how you speak, and the activities you participate in.
Also It includes the books you read, the music you listen to, the places you go, and the people you know.
Personal branding is about creating a unified image that your audience can recognize. It’s about finding your voice and staying true to it.
How To Build A Powerful Personal Brand
The first step to building a powerful personal brand is to understand what it means to be branded. This will help you identify where you’re lacking and where you’re excelling.
Once you know what personal branding means, you can begin to work on improving your weaknesses. Perhaps you’re not as outgoing as you’d like to be and you’re afraid you’ll mess up when you’re meeting new people.
Personal branding can help you overcome this fear. It gives you a chance to speak for yourself and let people know who you are and what you stand for.
While you’re doing that, you might also want to work on improving your strengths. Perhaps you’re always worried you’re coming across as preachy. Therefore you will want to find ways to be more patient with others.
Personal branding helps you discover your strengths so you can focus on building on them. It also shows you where you need to improve so you can start working on it right away.
Knowing Where To Begin With Your Personal Branding Project
There are a few questions you need to answer to get started with your personal branding project.
What is your personal brand strategy? This is the overarching goal for your personal branding project. Your strategy should be focused, but flexible.
You can have a variety of goals, from raising your visibility to improving your relationships with customers.
What is your business about? This is what your business is about. It’s the “why” behind your personal branding project.
Why does your business exist? Why should people care? What problem are you solving? Why should people choose your business?
What are your competitors doing wrong? While you’re creating a unique personal brand, you might want to pay attention to what your competitors are doing wrong.
Are they missing the mark in any way? What are your competitors’ weaknesses? What can you do to be better?
Steps To Build A Powerful Personal Brand
Now that you have the questions and the answers, it’s time to put your knowledge to the test. Follow these steps to build a powerful personal brand.
Define Who You Are: This is the most important step. Your personal branding project will fail if you don’t know who you are.
- What are your passions?
- What are you interested in?
- Where do you see yourself in 5 years?
- What are your strengths?
- Where do you want to improve?
Define Your Brand: Once you know who you are, it’s time to define your brand.
- What is your business about?
- How do you want people to perceive you?
- What is your unique selling proposition?
Build Your Personal Brand: Once you know who you are and what your brand is, it’s time to build it. This is where you go out and start representing yourself.
You need to build a strong personal relationship with your audience by consistently showing up for them. Also giving them what they want.
Keep Your Brand Consistent: Once you’ve built your personal brand, you need to keep it consistent. Consistent branding is the key to building a memorable and effective brand.
You need to use the same voice, language, and traits in all your communications. The reason is so that people recognize you as the brand you’ve created.
Use Your Personal Brand Wisely: Once you’ve built your personal brand, it’s time to use it wisely. This means using it as a tool to achieve your goals.
If you want to grow your business, use your personal brand to get more people involved. If you want to get more customers, use your personal brand to attract more attention.
What Are Your Unique Selling Proposition And USP?
Your unique selling proposition (USP) is the top line marketing message that drives your business. It is the reason people are willing to trade their money for your product or service.
Your USP is what sets you apart from your competitors. Therefore it’s what makes you memorable and gives your business an edge over others.
People buy from brands that have unique selling propositions that make them stand out from the crowd.
Strategies To Build A Powerful Personal Brand
Now that you have an idea of what personal branding means and why you need to do it. Therefore it’s time to get started building your personal brand.
Personal branding is a continuous process that requires dedication and hard work from start to finish. You’ll have to be consistent in your efforts, so even when you don’t feel like it, push through and build your brand.
Keep your brand consistent: Consistent branding is the key to building a memorable and effective brand. You need to use the same voice, language, and traits in all your communications.
Use social media to build your personal brand: Social media is a great way to build your personal brand. You can use social media to post consistent updates about your brand, such as photos, quotes, or links.
Over time, these consistent posts will help people get to know you and associate your name with the right things.
Keep your brand visible: You need to make sure that people see your brand wherever they go. This means making sure your business cards are nearby and your logo appears on shirts and bags that you wear.
You should also post about your brand on social media accounts that you own and use frequently.
The Build Your AU Personal Branding Meaning
I have shared with you a general personal branding meaning. Now I want to get specific with the Build Your personal branding meaning through my Build Your AU program.
How To Build Your Authenticity, Authority and Audience
If you want to create an online training course, build a business, write an eBook, create an online presence then this is the place to learn how to. It all starts with your story, your journey.
To create a personal brand, you have to become the AUTHOR OF YOUR LIFE and BUILD YOUR AU. There are 3 stages to BUILD YOUR AU
- be AUTHENTIC
- build your AUTHORITY
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In this ONLINE TRAINING COURSE, you will learn about all 3 stages. The goal is to figure out what your value is, what your story is. The build an audience that will naturally gravitate to you because they connect to your story.
The course includes the following content:
- Recorded Live Members Weekly Workshops
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- Facebook Live Group Videos
- Interviews with Online Business Owners
- Recorded Coaching Calls
- How To Videos
Access to Facebook Group to receive support and guidance
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Trish Davies
Trish Davies International
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