Why You Need To Develop Your Storytelling Skills For Business To Inspire Your Audience Into Becoming Lifelong Customers
Trish Davies highlights the importance of developing great storytelling skills for business to connect with your ideal audience.
The marketing and advertising space is competitive so you must incorporate stories to help you stand out. To do this you will need to develop your storytelling skills for business purposes to engage with potential customers.
With the digital age firmly taking control of everyday life individuals are bombarded with hundreds of marketing messages every day. The result of this is that they tend to block them out because they have seen them before.
You have probably experienced this yourself as you see the same type of ad from many different people. It has very little impact because the advertisers have outlayed very little imagination into their efforts. The mentality is that they just throw it out there and hope for a bite. Unfortunately, there is no hook for them to bite onto so that potential target is lost forever.
Storytelling Skills For Business – What Is The Purpose?
If you are marketing your products and services, there are a few things that you must achieve. The first is create a sense of excitement so that people are on the edge of their seats and wanting to learn more.
With that need to learn more it quickly turns into a sense of desire. So much so that eventually they desire it so much that they need it there and then. What you must achieve is to give the consumer an experience that they remember. They can’t get it out of their minds because of the impact that you have made.
You must create a connection with that person so that they relate to what your message and offer is. Many times, you will be addressing a problem that they are suffering from and then offer the solution. But there are times when things can be different.
A great example would be an advertisement for a movie trailer. What they do is pull together tiny bite sized segments of the movie. They package it up for impact by giving you a sense to the storyline then build up the desire. By this time, you are looking to find out where you can watch it either at the local cinema or online.
You are hooked because of the story that they have told you.
The Coca Cola Christmas Video Advertisement
One of the most famous video advertisements of all times which has been refreshed over the years. It is like a Hollywood production and I am sure you have come across it over the years.
It starts off with a convoy of trucks all emblazoned with the Coca Colo livery and of course Santa Clause. The trucks are all lit up which builds the excitement and magic of Christmas.
It doesn’t take them long to introduce families in the woods who see the trucks and the kids faces light up. Family houses light up as the trucks go past and then they drive through the town where there are lots of people out.
The music signifies that the holidays are coming, and it is time to be with your loved ones. It is a one-minute story and the message is that you will enjoy yourself more if you have Coke in the house.
Excitement, desire, connection and solution all wrapped up in a pretty bow for Christmas. A magical experience you can have made even better with a fizzy drink. I am not sure of the numbers, but I am sure they sold truck loads of it.
Now this is on a massive and worldwide scale and you are probably not in that position, but the principle is the same. You create a story and experience which then leads to conversions which is the formula for business.
So How Do You Develop Storytelling Skills For Business?
Your business is going to be personal to you so you must create a brand narrative though your own story. This will increase engagement with your audience because you will be highlighting problems. By offering a solution you will generate the desire in people which will lead to conversions.
So, what should you concentrate on in your stories? I have broken this down into three categories and they are as follows.
Personalization – There are two ways to look at this and the first is to think of the person you are trying to connect with. You must talk to them and not at them, so what do I mean by this? Think about how you would speak to a friend or family member and use language that is more conversational.
This will help establish a connection with them and show your personality. This is the second aspect to personalization which is you. They will resonate with your character which will show your authenticity and integrity.
Emotion – You must show emotion in your story because they will stir their emotions and cause a reaction. Emotions and feeling are powerful marketing tools and it doesn’t matter if they are happy, sad or even fear.
If you use them in the right way you will achieve the desired outcome. This is another great way to create that connection with people.
Social Proof – This is very powerful because it enables you to prove that what you are offering works. In many cases you will be the social proof because your products and services will be based on your problems.
You can show them with total clarity the effect it has on your life because this is part of your story. There is no denying it as it is there for everybody to see.
So How Can I Help You Develop Your Skills?
This is a topic that we concentrate on within my Build Your Au Mastermind program. I am a firm believer that your story is one of the most powerful marketing tools at your disposal.
Through the program I will help you develop your story so that you can use it within your marketing messages. This can be through the content that you publish through many different platforms.
The program also helps you establish your authority which in turn brings your authenticity to the fore. It also creates a full picture of you and what your talents are what drives you forward.
Each week you will be masterminding with a community of highly motivated people. The community has a special ethos and culture which is to provide value to others.
I would invite you to experience just what makes this community so special by granting you access to previous mastermind recordings. The recordings typify just what we all stand for and I am excited that you can have that experience.
Click on the image below to register your details and you will be granted instant access to the first session.
Now you can see the importance of developing storytelling skills for business. By adopting this strategy, you will set yourself apart from your competitors. You will also attract high quality people to your business that relate to you through your story. Register for the series and I look forward to welcoming you into our community.
A life of freedom and choice.
Trish Davies International
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