Build Your Customer Base With The Know Like Trust Factor You Get From Referral Marketing

An article from Trish Davies that concentrates on building a know like trust reputation which is built from referral marketing.

Know like trust! Three very small words yet the most powerful you can have within your business structure. I say this because when you have built this up it is a powerful free marketing tool that explodes your business. The best thing about it is that it is free and other people do the heavy lifting for you.

To bring some context to what I am saying I am going to use three other small words as an example. They are “word of mouth” which is a from of referral marketing and the easiest way to gain new customers. This will only happen when you have the know like trust factor in you and your business.

Let me elaborate on this for a moment and ask you to look at your own buying habits. How many times in the past have you took the decision to buy something based on someone’s recommendation?

Now the recommendation can be based on two elements. The first is the brand of an item and the other could be the person or business selling it.

Know Like Trust – The Personal Recommendation

As an example, let’s just say you are in the market for a new car. Your friend has just bought a nice shiny new Lexus and they are singing its praises. Lexus is a worldwide brand that has built up the know like trust factor and they can nearly sell themselves.

So, this may make you think about looking at the Lexus range for your next car. That decision has been made but where do you buy it from? Your friend may have looked at a couple or more Lexus dealerships in your local area.

They may have had different buying experience when they visited the dealerships, the best experience is where they made the final purchase. So, they recommend that dealership for you to go to and secure your own deal.

That is referral marketing at it’s best. The brand sells itself because of the worldwide relationship it has built up. The dealer that gets the deal has worked harder on the customer experience it provides. As regard to the dealer that lost out, they have some work to do to gain the know like trust factor.

So that is an example of a personal recommendation but what happens in the wider reach and outside world. By this I mean the digital world we now live in. When individuals can’t get recommendations from the family then they look online.

Know Like Trust – Establishing It Online

Again, look at your own habits. If you are looking at a specific item, then you have probably looked for reviews online. What sways your decision? Probably the rating of the product itself but also the comments from the purchaser about the experience. If they publicly endorse the vendor, then you are more likely to buy from them.

The internet is a harsh playing field and can be quite a minefield, so you must work even harder to gain that know like trust factor. Human nature is that we are sceptical until we are sure of all the facts. Anyone looking for the products and services that you provide will compare you against your competitors. There is no shying away from it as you have probably done the same in the past.

So, this is where you must stamp your authority and show your authenticity to stand out from the crowd. Business owners who don’t do this or can’t be bothered are the ones who struggle in business. Your authority and authenticity will be self evident as you can’t make it up. Plenty of people try but always fall short.

The general public can spot the good and the bad apples from a mile off. They are attracted to good ones and forget about the bad. Saying this though they still need convincing.

This is your opportunity to seal the deal without selling but what do I mean by this. Sell you and not the product, They know what they want but not who they want it from. Once they find that out then they will endorse that person. Other people will see that endorsement and that will affect their buying decision. The result is more customers for you for no marketing efforts.

The Build Your AU Mastermind Will Help Build Your Authority & Authenticity

Hopefully by now you understand the power of the know like trust factor but how do you establish that? I have touched on it briefly by mentioning that people buy from people and it comes from their story.

Your story is the most powerful attribute that you have, and you need to express that story to connect with the right people. Once your story resonates with those people then they will tell others about you and how you have helped. Word of mouth will then spread physically and virtually, and potential customers will come knocking at your door.

My Build Your AU Mastermind program will deep dive into your inner sanctums and bring your story to the forefront. By doing this we will establish two things which are your authority and authenticity. Your authority is what people will take notice of first, but it is your authenticity what will seal the deal.

You will be able to lead with honesty and integrity and then this will happen. Your audience will naturally grow, and your business will thrive.

My program will bring out the leadership qualities that you already have inside. Your confidence will sore until you get to the point where nothing stands in your way. You will impact people’s lives and empower them to do the same, but how do we do that?

Build Your AU Has A Community Of Leaders To Network With

The program is full of likeminded and highly motivated individuals that are there to find their own voice and deliver their message. They are there to tell their story and to inspire others to do the same.

By networking with this community, you will relate to many of the other members and they will relate to you. It really is an example of evolution because each time we meet we all grow as a person and business owner.

Now I can go on about this all day long as it is my true passion in life, but I feel it would be better to show you what we are about. I have created a collection of previous mastermind experiences into a life changing video series. I want this to impact you so I am giving you access so that you can see what we are all about.

Click the image below to register for the video series and I will send it to you over the next few days. If you feel that this is what you have been looking for then you will have the opportunity to get involved and join us live.

When you have the know like trust factor then you will get referrals to your business and this is great in two ways. The first is that you are constantly getting new customers which helps your business grow. The other way and more powerful when you think about it is that you know you have impacted someone’s life. Get involved now by clicking here or the image above.

A life of freedom and choice

Trish Davies International